SUZANNE McGHEE
CREATIVE / ART DIRECTOR





Copyright 2013
www.tomsuey.com


HEINZ MICROWAVEABLE FRIES

Through my design company Tomsuey, I have worked with Eventive Marketing since 2003 designing and providing full production services for many of their event projects.

The Heinz Microwaveable Fries Tour was a series of national events set up through out several music festivals, Nascar events and in store supermarkets (the tent broke down into sections for smaller spaces) that I helped create the environment, uniforms, refrigerator truck wraps, signage and promotional collateral for all the activities to help promote the launch of the new Heinz microwaveable fires. We created a 1950's style diner tent with uniforms to match and a back wall filled with microwaves to serve up the new product direct to the public.

I have also worked with Eventive for clients such as Johnson & Johnson, Dannon, Heinz, Nestle, New Vitamin Shoppe, Nivia, Purpose, Sine-Aid, Kelloggs (specialty products and Race for the Cure), Zippo, Tylenol, Kids WB, XBox, Pfizer, The National Anthem Project, Brawny, and Six Flags.

Promotional Signs
Proposed uniform renderings
Heinz staff onsite in uniforms
1950's Diner Tent proposed design rendering
Heinz tent onsite
Wall of microwaves inside tent
Sign and Postcard

Chalk board sign used as additional signage around the tent structure and the postcard is used to collect data on customers at each event.

Truck wrap design
Supermarket promotions