SUZANNE McGHEE
CREATIVE / ART DIRECTOR





Copyright 2013
www.tomsuey.com


VIETRI — IRRESISTIBLY ITALIAN

VIETRI is the largest American wholesaler of handcrafted Italian tableware and home décor products. As the Creative Director I was responsible for the marketing and maintenance of both the wholesale and retail businesses. I managed the inhouse design department redesigning and maintaining both e-commerce web sites, print catalogues, wholesale and retail marketing collateral, overhauling the budgeting and efficiency of photoshoots, printing vendors and sourcing best practices in effective SEO and social media. Visit vietri.com to view the retail website.

VIETRI Magazine Ads

Double page spread in Southern Lady Magazine and Back cover of House Beautiful Magazine.

VIETRI Magazine Ad and Email

Single page Ad in Martha Stewart Weddings Magazine and promotional email blast.

VIETRI Catalog

240 page catalog wholesale catalog showcasing the entire range of VIETRI products.

VIETRI Catalog

Selection of Spreads

VIETRI Website
VIETRI Catalog Shoot

Directing and styling the new season Bellezza Dinnerware for website and print catalogs — on location at Cassilhaus, Chapel Hill, NC.

VIETRI Catalog Shoot

Directing and styling the new season Bellezza Dinnerware for website and print catalogs — on location at Cassilhaus, Chapel Hill, NC.

VIETRI Catalog Shoot

Directing and styling the new season Sara's Flowers Dinnerware for website and print catalogs — on location at Fearrington Village Gardens, set on a historic dairy farm near Chapel Hill, NC .

VIETRI Catalog Shoot

Directing and styling the new season Garden for website and print catalogs — on location at Fearrington Village, set on a historic dairy farm near Chapel Hill, NC

VIETRI Video Shoot

VIETRI founder Susan Gravely rehearsing her lines.

VIETRI Catalog Shoot

Directing and styling the new season Bellezza Dinnerware for website and print catalogs — on location at VIETRI founder Susan Gravely's summer house on Figure Eight Island, NC.

VIETRI Wedding Campaign Shoot

On location at Fearrington Village, set on a historic dairy farm near Chapel Hill, NC — we shot in the gardens as well as converted the main reception venue into a makeshift studio.

VIETRI Wedding Campaign Shoot

Directing the talent — now look in love with your VIETRI gifts!